Case Study: HorizonIQ grows its customer network and improves lead targeting with Salesforce Data.com

Data.com and Pardot Help Internap Grow Its Customer Network

Internap, a nearly 20-year provider of high-performance internet infrastructure for industries from ad tech to healthcare, faced a shift away from mass email toward highly personalized marketing. The challenge was finding and qualifying the right contacts without burdening prospects with long web forms, and giving sales and marketing teams a way to prioritize and tailor follow-up across inbound and outbound efforts.

Internap integrated Data.com and Pardot within Salesforce to discover and verify targeted contacts, auto-complete form data, score and route leads, and run personalized email and nurture campaigns. The result: higher form completion and conversion rates, faster, better-prioritized follow-up (via Pardot activity reports and daily alerts), more tailored communications, and greater transparency across inbound and outbound lead generation.

HorizonIQ