Case Study: EPAY Systems achieves streamlined cross-team collaboration and increased leads and revenue with Salesforce Data.com

Cross-team Collaboration at EPAY Makes Dollars and Sense

EPAY is a cloud-based time and attendance provider (Blueforce) that helps companies manage distributed workforces. When CMO Michelle Lanter Smith expanded Marketing to own the entire customer experience, she found the company hampered by an unreliable CRM, disconnected Pardot processes and spreadsheet-based workflows that killed visibility and coordination across teams.

EPAY moved Sales, Service, Marketing, Development and Support onto Salesforce (Sales Cloud, Service Cloud, Pardot, Data.com), cleaned and scored leads, and implemented shared workflows and nurture campaigns. The integrated platform improved lead generation and handoffs, increased revenue and pipeline, and delivered a consistent, end-to-end customer experience.

EPAY Systems