Case Study: Cenveo unifies sales teams and gains real-time customer insights with Salesforce Data.com

Cenveo Unifies their Sales Teams with Salesforce and Data.com

Cenveo, a $2 billion Connecticut-based leader in print and related services, had expanded through acquisitions and found its sales force fragmented across different systems and practices. Without unified customer data or real-time performance metrics, the company struggled to collaborate across divisions and needed both technological and cultural change to focus sales and marketing on shared customer solutions.

Cenveo standardized on Salesforce Sales Cloud and Data.com (with Data.com prospector licenses), rolled out an AppExchange Sales Optimizer scorecard, and trained teams in phased deployments. The unified, enriched customer data and real-time dashboards drove account-team collaboration, better prioritization, and measurable performance tracking — boosting pipeline and win rates and creating a lasting shift toward solution selling.

Cenveo