Case Study: Serenova quadruples average deal size with ReachForce SmartForms

Serenova Implements ReachForce SmartFormsª to Help Accelerate Sales Growth and Quadruple Average Deal Size

Serenova, a globally scalable contact-center-as-a-service (CCaaS) provider, relied on a proprietary account-ranking algorithm that targets lifetime account value but lacked the clean, real-time firmographic and contact data needed to run it. To scale this forward-looking model without adding headcount, the company needed an automated data enrichment solution to standardize, de-duplicate and verify leads in real time.

They implemented ReachForce SmartForms to append up to 120 data points to web forms and automate data hygiene, freeing the marketing team and enabling hyper-targeted segmentation. As a result, inbound marketing growth rose 500%, lead generation increased 12.5×, the sales pipeline doubled, average deal size quadrupled, and targeted opportunities grew from under 2% of the pipeline to 27%.

Serenova

Baker Johnson

Senior Vice President of Marketing