Case Study: Huron achieves a unified, data-driven marketing program with ReachForce

Putting Marketing Data at the Forefront of Huron's Digital Transformation

Huron, a global consultancy that had recently unified 20 business units under one brand, faced fragmented, spreadsheet-driven marketing data and inefficient technology that made it impossible to show marketing’s impact or maintain a single view of customers. The lack of reliable, consolidated data hampered personalization, segmentation and alignment with sales, forcing the team to move beyond “random acts of marketing.”

By implementing ReachForce to standardize, verify and enrich contact and account data, Huron built a single, governed marketing database that enabled account-based marketing, advanced reporting and automated, repeatable demand-generation programs. The data-driven approach has influenced $255 million in revenue, generated over 1,200 MQLs and supports campaigns sourcing more than 375,000 leads and contacts annually, while improving efficiency across marketing and other business units.

Huron

Lisa Cole

VP of Marketing