Case Study: Global Manufacturing Company achieves 92% lead accuracy and increased opportunity volume with ReachForce Continuous DataManager

Global Manufacturing Corporation Reaches 92% Lead Data Accuracy and Increases Opportunity Volume with Continuous DataManager

A global manufacturer of data-center infrastructure hardware and software with over 66,000 active products and a complex distributor/channel network was struggling with decades of legacy data after migrating to Marketo. An audit of 230,000 records revealed only 14,000 unique contacts, causing poor marketing reach, duplicate sales outreach, and oversaturation across business units.

The company implemented ReachForce’s Continuous DataManager (CDM) to standardize, verify, deduplicate and continuously enrich contact and account data, and established parent–child routing to prevent duplicate sales contact. Since January 2016 CDM has cleansed and enriched 275,000+ records, adds 600+ qualified leads monthly, and delivered 99.9% confidence in lead data with 92% accuracy at first outreach, automating work equivalent to two full-time employees and increasing lead volume, value and sales efficiency.