Case Study: Crain Communications achieves 33–460% increases in email deliverability, opens, click-throughs and telemarketing results with ReachForce Data Cleanse & Enrich

Email Delivery, Opens & Click-through, Telemarketing Results Increase 33 – 460% for Crain Communications Business Insurance Magazine after ReachForce Data Cleanse & Enrich

Crain Communications’ Business Insurance magazine, a leading B2B media brand, relied on its subscriber database to power demand generation but discovered widespread inaccuracies and incomplete records after implementing marketing automation. That poor data quality limited targeting, deliverability and the ability to meet advertiser and subscriber expectations, so the team sought a more comprehensive data cleanse and enrichment solution.

Using ReachForce Data Cleanse & Enrich, Crain achieved roughly an 80% match rate on a 60,000‑record list, enabling one‑click/no‑form registrations and richer personalization. As a result email deliverability rose to 97–100%, open rates increased by 31%, one campaign’s click‑throughs jumped 460%, last‑minute event attendance grew tenfold, and telemarketing conversion improved by 33%.

Crain Communications

Steve Susina

Director of Demand Generation Services