Case Study: Sage Intacct achieves accelerated conversions and increased marketing-attributed revenue with ReachForce

Applying the Combined Power of ReachForce and Marketing Automation for Accelerated Conversions and Increased Marketing Attributed Revenue

Intacct, a San Jose–based cloud financial management provider for SMBs, had grown its marketing database to roughly 800,000 records but lost trust in that data after years of mixed sources, hard-coded forms and manual uploads. The marketing operations team spent countless hours scrubbing and suppressing contacts, which slowed lead nurturing, harmed targeting and limited campaign reach.

Intacct deployed marketing automation alongside ReachForce’s continuous data management and SmartForms to cleanse, standardize and enrich records in real time. The solution recovered 80,000 emailable contacts, accelerated lead movement and conversions, preserved open rates after re-segmentation, reduced manual data work, improved segmentation and targeting, and strengthened marketing–sales alignment.

Sage Intacct

Katie Kangas

Marketing Operations Manager