Case Study: Optimal Run achieves increased traffic, sales and conversions with Omnistar Affiliate

Optimal Run - Customer Case Study

Optimal Run, founded in December 2010 and serving customers on six continents, combines e‑commerce convenience with the personal expertise of a specialty running store to help people create optimal running experiences. Facing a surge of authentic, enthusiast‑generated content from customers and community writers, the company needed a way to reward those partners, harness their reach, and better track referrals to boost SEO, traffic and conversions.

Optimal Run implemented OSI Affiliate Software for its easy setup and affiliate tools, giving partners what they need and providing robust tracking. The program has already driven measurable increases in site traffic, sales and conversions, widened the company’s engaged audience, and set the business up for steady growth in partners, sales and influence within the running community.

OptimalRun

Patton Gleason

OptimalRun