Case Study: Maricopa County Department of Public Health boosts STI testing awareness with ON Advertising

Maricopa County Department of Public Health drives 168 million billboard impressions with ON Advertising

The Maricopa County Department of Public Health faced a rising rate of sexually transmitted infections and needed to educate its community, specifically targeting LGBTQ, Hispanic, and African American audiences. They hired ON Advertising to create a campaign to spread awareness about the importance of STI testing for HIV, syphilis, and Zika.

ON Advertising developed a bilingual campaign featuring TV commercials, billboards, and digital and print ads that centered on an individual's sexual history and the risks of not knowing one's status. The campaign generated over 170 million impressions across all channels, driving thousands of clicks to the STDAZ.com website. This effort by ON Advertising successfully raised awareness, increased testing at the county health department, and saved lives.

Maricopa County Department of Public Health