Case Study: Arizona Department of Health Services boosts radon test kit requests with ON Advertising's Lilly Lungs campaign

Arizona Department of Health Services boosts radon test kit requests by 600% with ON Advertising

The Arizona Department of Health Services needed to raise public awareness about the dangers of radon, an invisible gas that can accumulate in homes and cause lung cancer. They partnered with ON Advertising to develop a campaign that would make this serious threat feel both urgent and manageable for residents.

ON Advertising created an animated hero named Lilly Lungs to serve as the centerpiece of a statewide digital campaign. The solution was implemented across multiple channels including Meta, Nextdoor, search, display, YouTube, and CTV. This strategy delivered over 3 million impressions and dramatically increased engagement, smashing industry benchmarks. The campaign prompted a 600% increase in radon test kit requests in the first month, with sustained requests from all 15 counties for the first time, proving its widespread effectiveness.

Arizona Department of Health Services