Case Study: The World Games creates a more engaging, mobile-friendly event website with Kinetic Communications

The World Games launches an 11-day mobile-first web app with Kinetic Communications

Kinetic Communications was engaged by The World Games to redesign their website and develop a custom web app for their 2022 international multi-sport event. The customer's challenge was that their existing site was not mobile-friendly, failed to reflect their vibrant branding, and was difficult for users to operate, all while needing to reliably handle high traffic volumes for the major event.

The solution implemented by Kinetic Communications included a full redesign focused on mobile optimization, featuring an improved schedule with filtering options and a custom countdown plugin. They developed a prompt for users to add the site to their homescreen for an app-like experience and ensured the solution was accessible and GDPR compliant for a global audience.

The World Games