Case Study: BYO Recreation boosts lead-to-order conversion 22% and cuts PPC spend 25% with GleanQuote

BYO Recreation improved its leads management and conversion with GleanView CRM and Marketing Automation

BYO Recreation, a national commercial playground equipment dealer, was generating thousands of inbound leads per month but lacked a way to consistently follow up, qualify leads, and track prospects from first web visit to order. To solve this, BYO implemented GleanQuote’s CRM and marketing automation platform (GleanView) to unify sales and marketing data and improve lead management and accountability.

GleanQuote delivered predictive lead scoring, automated routing of high‑scoring leads to sales, multi‑step nurturing campaigns for lower‑scoring prospects, and end‑to‑end website‑visit‑to‑revenue tracking with a 360° customer view. That implementation drove a 22% year‑over‑year increase in lead‑to‑order conversion and a 25% reduction in PPC advertising spend for BYO Recreation.

BYO Recreation

Noah Margulies

General Manager