Case Study: Belson Outdoors achieves 20%+ revenue growth and improved lead conversion with GleanQuote

Belson Outdoors - Customer Case Study

Belson Outdoors, a long-established commercial and institutional site-amenities provider founded in 1948, faced a paper‑heavy, fragmented lead-management process as sales shifted online. To centralize customer and opportunity data and improve follow‑up consistency, Belson adopted GleanQuote’s CRM and marketing automation solution, integrating web orders, quotes, phone and email into a single system.

GleanQuote implemented ecommerce, telephony and email integrations plus calendar and notification workflows so every interaction is logged and assigned, eliminating most manual data entry. Within six months Belson achieved double‑digit sales growth and more than 20% revenue increase, higher close rates, reliable forecasting, and clear, trackable metrics (phone time, new deals, follow‑ups) across the sales team.

Belson Outdoors

Gavin McHugh

General Manager