Case Study: The Linux Foundation achieves instant visibility into marketing and business development metrics with Informer by Entrinsik

The Linux Foundation integrates Informer for end to end, closed-loop marketing and business development analytics

The Linux Foundation, a nonprofit that supports Linux and collaborative software development, needed end-to-end, closed-loop analytics to coordinate business development and marketing, track interest, follow up on leads, and decide where to invest to maximize fundraising. Their SugarCRM implementation couldn’t produce the complex reports and visualizations the team required, leaving a gap in their CRM strategy and limiting insight into campaign and development performance.

With help from partner W-Systems, The Linux Foundation deployed Entrinsik Informer, which integrates with SugarCRM, pushes data in real time, and provides an intuitive web interface for custom reports and dashboards. The result was instant visibility into marketing and business development metrics, the ability to mash up multiple data sources into complex reports, and easier, faster data-driven decisions to improve outreach and fundraising.

The Linux Foundation

Mike Woster

Chief Operating Officer