Case Study: Northwest Title achieves data-driven customer success with Informer by Entrinsik

Northwest Title boosts 5-star reviews 40%+ with Informer by Entrinsik

Northwest Title, a title insurance agency, faced the challenge of tracking customer success and team performance due to the limitations of their existing reporting software. They lacked a scalable solution to measure response times and gaps within their transaction process, relying instead on insufficient macro-level financial reports. Their goal of providing top-notch customer service was hindered because their performance standards were aspirational rather than trackable. They turned to Entrinsik and its product Informer for a solution.

By implementing Informer, Northwest Title transformed its aspirational "Orange Standards" into specific, trackable metrics, enabling data-driven management decisions. The platform's visualizations allowed non-technical staff to become BI-capable, tracking task completion times and improving data integrity. The results for the customer were significant, including a more than 40% year-over-year increase in 5-star reviews. Entrinsik's solution empowered Northwest Title to become a more data-driven business and achieve its customer service objectives.

Northwest Title