Case Study: IT World Canada achieves on-time delivery of 30,000 registrations and streamlined campaign management with Informer by Entrinsik

IT World Canada delivers highly successful marketing programs for clients using Informer 5

IT World Canada, the Canadian affiliate of IDG serving more than 75,000 IT professionals, runs hundreds of targeted marketing campaigns for external clients each year. To meet strict quality and delivery commitments, campaign managers needed real‑time visibility into campaign status, lead-qualification queues, departmental tasks and client‑specific lead formatting to ensure high‑quality registrations were delivered on time.

By deploying Informer (Informer 5) for consolidated datasets, reporting and dashboards, IT World Canada created a Campaign Monitor hub that links campaign tools, shows near‑real‑time registrations and task status, and standardizes lead reports for different CRMs. The solution enabled delivery of roughly 30,000 registrations across 150+ campaigns annually, faster prioritization of work and elimination of wasted time on non‑critical activities.

IT World Canada

Arlo Murphy

Director of Business Intelligence and Audience Services