Case Study: Customer Focused Marketing achieves real-time, self-service CRM reporting with Informer by Entrinsik

Customer Focused Marketing Integrates Entrinsik Informer to Deliver a Comprehensive Automotive CRM Systemz

Customer Focused Marketing’s AutoAccelerator CRM, built on SugarCRM, needed a flexible, user-friendly reporting solution but lacked the development resources to build one. After spending significant time and money on custom attempts and unsuccessful plug-ins, CFM sought a plug-and-play tool that offered run-time customization, grouping, charting and a clean interface for non-developers.

CFM selected Entrinsik Informer for its quick implementation, easy database connection and simple report building. Informer delivered secure, real-time reporting that users can customize on the fly, reduced report creation time to minutes, and freed CFM to focus on the core product while improving dealers’ marketing, sales and customer satisfaction.