Case Study: APT Solutions Limited achieves increased sales and a stronger product offering with Informer by Entrinsik

APT Solutions Increases Sales Revenue, Strengthens Product Offering & Meets Market Demand with Informer™ Web Reporting

APT Solutions, founded in 1988, provides Stratum, a web-enabled membership management system for not-for-profit organizations. Although customers needed secure, customizable, real-time access to member data for decision-making and revenue generation, Stratum lacked a web-based reporting component — creating a gap in APT’s product offering and a market opportunity requiring either internal development or a partner solution.

APT selected Entrinsik Informer, a self-service web reporting tool that delivers real-time analysis from U2 and SQL data without a data warehouse or heavy IT involvement. Informer made it easy for clients to generate and share reports, strengthening APT’s product suite, driving incremental sales revenue, improving customer retention, opening new market and reseller opportunities, and positioning the company to potentially double revenue from existing clients over the next 12–18 months.

APT Solutions Limited

George Land

Chairman