Case Study: Unilever Wall’s achieves 19% engagement with Digital Turbine’s AI-powered Ramadan campaign

Unilever Wall’s boosts engagement to 19% with Digital Turbine

Unilever Wall's, a global ice cream brand and a beloved household name in Indonesia, faced the challenge of cutting through the extremely competitive advertising clutter during the Ramadan period. Partnering with Digital Turbine, the brand sought to create a meaningful connection with its audience to drive both awareness and business results.

Digital Turbine implemented a two-phase, mobile-first campaign for Wall's. The solution featured interactive "Recipe Menu" banners and innovative, AI-powered personalized greeting videos that users could share via WhatsApp. This culturally resonant strategy delivered exceptional results for Wall's, including a 19% engagement rate, a 4% click-through rate, a 20% uplift in store visits, and a 5% increase in market share.