Case Study: Turkish Airlines boosts mobile engagement and destination discovery with Digital Turbine

Turkish Airlines drives 95% completion rate with Digital Turbine

Turkish Airlines sought to create a compelling mobile advertising campaign to promote Türkiye as a top tourist destination to a diverse audience across multiple global markets. The challenge was to develop an engaging ad experience that was both fun and immersive. Digital Turbine's Creative Lab team addressed this challenge using a custom Post-Video Experience ad unit.

Digital Turbine's solution was an interactive post-video "teleport" experience featuring a map where users could drag a plane to a destination and explore it in a 360° view. This immersive format drove a 95% video completion rate and a 1.3% click-through rate, which exceeded the campaign's benchmark by two times, successfully delivering these results across 18 major markets worldwide.

Turkish Airlines