Case Study: Samsung Philippines boosts awareness and traffic with Digital Turbine's video ads

Samsung Philippines drives 15% CTR with Digital Turbine video ads

Samsung Philippines aimed to launch its new Galaxy A34 and A54 5G devices to a Gen Z audience but needed to move beyond traditional media channels to make a genuine impact. They partnered with vendor Digital Turbine to leverage its mobile gaming reach and creative expertise to increase brand awareness and traffic through an engaging mobile ad experience.

Digital Turbine's solution involved creating optimized rewarded video ads in horizontal and vertical formats, featuring a recognizable hero video and an interactive post-video experience with a "Learn More" button. The campaign delivered exceptional results, including an 81% video completion rate, a 15% click-through rate to the device website, and an average dwell time of 38 seconds, all significantly surpassing industry benchmarks.

Samsung Philippines