Case Study: Rollic achieves 3x revenue growth with Digital Turbine DT Exchange

Rollic grows ad revenue 3x with Digital Turbine

Rollic, a mobile game developer committed to creating globally popular titles, faced the challenge of increasing competition and overall revenue across its entire game portfolio without bloating its software development kits. They needed a solution that supported a variety of ad formats and could be managed by their small, efficient monetization team. They partnered with vendor Digital Turbine and its DT Exchange product to address this.

Digital Turbine implemented its DT Exchange, which provided diversified demand and strong performance across rewarded video, interstitials, and banners. Their responsive solution engineers ensured a smooth integration, and proactive account management provided ongoing optimization. The results were a threefold growth in revenue between Q1 and Q2 of 2020 and a 90% increase in ad revenue specifically from interstitials and rewarded video, leading Rollic to integrate Digital Turbine across all of its game titles.

Rollic