Case Study: Rappi achieves 25% higher LTV and 30% ROI with Digital Turbine Dynamic Installs

Rappi boosts ROI 30% with Digital Turbine

Rappi, a leading on-demand delivery app in Latin America, faced the challenge of efficiently reaching a broad array of smartphone users in a competitive market. They partnered with vendor Digital Turbine to solve this user acquisition challenge.

Digital Turbine implemented a dynamic install campaign, preloading the Rappi app on Android devices across Latin America. The results included a 25% increase in LTV and a 30% increase in ROAS, leading Rappi to expand its budget 80X and significantly exceed its KPI goals.

Rappi