Case Study: Poptacular LTD achieves an 18% ARPDEU increase with Digital Turbine’s DT FairBid

Poptacular LTD boosts ARPDEU 18% with Digital Turbine

Poptacular LTD, a mobile game developer with over 20 million downloads, sought to build a low-maintenance advertising strategy that would increase advertiser competition and connect high-quality ads to its players. The company was already using Digital Turbine's DT FairBid mediation platform but wanted to add more bidding demand to improve fill rates and diversify the advertising experience.

By integrating Google bidding demand through the DT FairBid platform with support from Digital Turbine, Poptacular achieved greater auction efficiency. This solution led to significant results, including an 18% increase in average revenue per daily engaged user (ARPDEU), a 286% increase in effective cost per mille (eCPM), and a 5% increase in opportunity fill rate.