Case Study: PopReach achieves a 65% increase in ad ARPDAU with Digital Turbine DT FairBid

PopReach boosts Ad ARPDAU by 65% with Digital Turbine

PopReach, a free-to-play mobile game publisher, sought to fully harness the monetization potential of its flagship title, Smurfs Magic Match. After seeing steady but unimproved performance with its previous mediation partner, the company faced the challenge of achieving continuous revenue growth. PopReach decided to switch its mediation to Digital Turbine's DT FairBid service to find a better solution.

Acting as an extension of PopReach's internal team, Digital Turbine analyzed and optimized the existing ad monetization stack. The solution included adding and scaling a new ad placement. This partnership resulted in a 65% increase in Ad ARPDAU on the flagship title. Due to these great results, PopReach expanded the partnership by integrating DT FairBid into another leading title, Smurfs Village.