Case Study: Pocket FM achieves 15% incremental revenue uplift with Digital Turbine DT Offer Wall

Pocket FM boosts incremental revenue by 15% with Digital Turbine

Pocket FM, a global audio series platform with over 200 million listeners, sought to diversify its monetization strategy. The goal was to give non-paying users more flexibility to access content while finding a new way to generate revenue from them. To explore new revenue opportunities and potentially boost overall revenue with a dual offerwall setup, Pocket FM turned to vendor Digital Turbine and its DT Offer Wall product.

Digital Turbine implemented its Offer Wall solution through a gradual, controlled A/B test with 20% of Pocket FM's Android users. The solution delivered high-quality global demand, effectively monetizing key markets worldwide. As a result, Digital Turbine drove an incremental 15% revenue uplift for Pocket FM and achieved stronger eCPMs, which peaked at $1.2K in the US market.

Pocket FM