Case Study: Playrix achieves 97% incremental installs with Digital Turbine

Playrix drives 97% incremental installs with Digital Turbine

Playrix, a top global gaming company, faced the ongoing challenge of improving efficiency in its user acquisition strategy to acquire high-value new users for its flagship titles. To address this, Playrix partnered with vendor Digital Turbine and leveraged its dynamic installs service.

Digital Turbine's solution used dynamic installs to place Playrix's apps directly on users' home screens through exclusive on-device inventory. An incrementality study proved the results were highly effective, with 97% of the installs being incremental. Users were over 40 times more likely to open an app installed this way, providing Playrix with a new, high-quality source of growth.

Playrix