Case Study: Playa Games achieves 81% ARPDAU growth with Digital Turbine's DT FairBid

Playa Games boosts monthly ad revenue 276% with Digital Turbine

Playa Games, a developer of the cross-platform RPG Shakes & Fidget, needed a monetization partner to help optimize their mobile ad revenue and stay adaptable in the evolving ad tech space. They turned to Digital Turbine and its DT FairBid mediation platform to manage their demand stack and run advanced A/B testing.

Digital Turbine implemented its DT FairBid solution, enabling Playa Games' marketing agency, Mothership, to run successive Multi-Tests with new SDK bidding networks. Using the platform's automation, waterfall visualization, and auction audit tools, they optimized for higher yield and lower latency. This strategy led to an 81% growth in ARPDAU and a 276% increase in monthly ad revenue for Shakes & Fidget over two years.

Playa Games