Case Study: OTTO achieves 10x YoY app install growth with Digital Turbine

OTTO grows app installs 10x YoY with Digital Turbine

OTTO, one of Europe's most successful e-commerce companies and Germany's largest online retailer for furniture, sought to expand its programmatic marketing channels to grow its app user base on iOS and Android. The challenge was to efficiently acquire new, loyal users while meeting strict cost per order (CPO) and return on ad spend (ROAS) goals. To address this, OTTO partnered with vendor Digital Turbine.

Digital Turbine implemented its DT Growth solution, which utilized its patented SingleTap technology for frictionless app installs and machine learning optimization models to target valuable users. This solution delivered quality installs at scale while ensuring compliance with data protection. The results were significant, with OTTO achieving a 10x year-over-year increase in installs and a 22% month-over-month increase. They also saw a 3x growth in campaign conversion rate and successfully hit their CPO goals for 17 consecutive months, allowing them to continually grow their user base.

OTTO