Case Study: OPET boosts purchase intent and brand awareness with Digital Turbine Creative Lab

OPET boosts purchase intent by 10.7% with Digital Turbine

OPET, a leading oil provider in Turkey, faced the challenge of increasing brand awareness and directing customers to its many stations in a competitive market. They partnered with vendor Digital Turbine and its DT Creative Lab service to create interactive ad content that would boost user engagement and purchase intent.

Digital Turbine developed a unique 'Map End Card' that integrated a navigation feature, allowing users to instantly locate the nearest OPET station. This solution successfully connected online ads to offline visits. The campaign delivered strong results, including 1.2 million ad views, a 90% video completion rate, and over 125,000 clicks, ultimately driving an 8.9% uplift in ad recall and a 10.7% increase in purchase intent for OPET.

OPET