Case Study: OneFootball achieves up to 49% MoM eCPM growth with Digital Turbine's DT Exchange

Onefootball boosts eCPM up to 49% MoM with Digital Turbine

OneFootball, a leading media football platform for mobile-first fans, sought to strengthen its monetization strategy on Android and iOS ahead of the new season. Their challenge was finding a solution that could be integrated quickly, offer full control over ad rendering to protect user experience, and provide detailed performance insights. They partnered with Digital Turbine to implement a solution using the DT Exchange product.

Digital Turbine recommended and implemented an SDK integration for DT Exchange for banner and MREC ad placements. This approach provided greater control and optimization opportunities than a server-to-server alternative. The solution delivered immediate results, with OneFootball reporting a 49% month-over-month increase in eCPM for MREC ads and a 13% increase for banners, even during the off-season.

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