Case Study: Mothership Marketing GMBH achieves 5% of game revenue from DT Offer Wall with Digital Turbine

Mothership Marketing GMBH drives 5% of game revenue with Digital Turbine

Mothership Marketing GMBH, a leading European marketing agency for digital culture, faced the challenge of improving ad experience and revenue for the RPG Shakes & Fidget, which had a user base of over 50 million players. To diversify its ad formats without negatively impacting existing revenue streams, the company turned to vendor Digital Turbine to implement its DT Offer Wall product.

Digital Turbine's solution was to integrate its DT Offer Wall natively into the game from the very first level. The implementation proved to be a seamless addition that complemented existing monetization tools like in-app purchases and rewarded video, showing zero cannibalization of those revenues. The results were significant, with the DT Offer wall contributing 5% of the game's total revenue and being exposed to over 50 million users, all while providing an incremental revenue uplift.

Mothership Marketing GMBH