Case Study: Moovit achieves 42% eCPM growth with Digital Turbine DT Exchange

Moovit grows eCPM by 42% with Digital Turbine

Moovit, a creator of a leading commuter app, sought to maximize its ad revenue without disrupting the user experience during critical app moments. Their challenge was to implement a non-intrusive monetization strategy that would engage their global audience and drive sustainable demand. They partnered with vendor Digital Turbine to utilize its DT Exchange service.

Digital Turbine's solution integrated highly effective banners and strategically placed interstitial ads, leveraging a balanced demand from both performance advertisers and top brands. This strategy delivered a clear ad experience and drove significant results for Moovit, including a spectacular 42% eCPM increase during the Black Friday peak. DT Exchange grew to become Moovit's second-largest ad monetization partner, ensuring steady revenue growth and a seamless user experience.

Moovit