Case Study: a major auto brand drives higher engagement and site visits with Digital Turbine

Major Auto Brand drives site visits for $1.35 CPSV with Digital Turbine

A major auto brand in Southern California faced the challenge of driving website visits and in-person dealership traffic with an efficient cost per site visit. They also needed to create a campaign that resonated with their bilingual market audience and remained effective across various seasonal sales events. To achieve this, they partnered with vendor Digital Turbine and its DT Creative Lab service.

Digital Turbine implemented a solution featuring a bilingual, interactive video campaign. This included animated highlights, calls-to-action overlaid on a high-quality video, and a post-video interactive screen for easy access to the promotional offer. The results significantly exceeded industry benchmarks, including a 95.3% video completion rate, an 8% engagement rate, and a cost per site visit of $1.35, which was 50% more cost effective than the benchmark.