Case Study: Magazine Luiza achieves 3x more installs and 33% higher retention with Digital Turbine

Magazine Luiza boosts installs 3x with Digital Turbine

Magazine Luiza, a major retail company in LATAM, needed to accelerate its mobile user acquisition while balancing scale, cost efficiency, and user quality. The challenge was to generate incremental installs at a lower cost and reduce reliance on traditional advertising channels in a highly competitive environment.

Partnering with Digital Turbine, Magazine Luiza leveraged its on-device distribution solution, DT Launchpad, to pre-install the app directly onto users' devices. This approach removed install friction and was supported by retargeting notifications. The results included a 3x increase in installs, a 38% lower cost per install, and a 33% higher 90-day retention rate compared to traditional channels.

Magazine Luiza