Case Study: Magazine Luiza achieves 10M+ dynamic installs and strong ROAS with Digital Turbine

Magazine Luiza acquires 10M+ users and hits 2.2X ROAS with Digital Turbine

Magazine Luiza, one of Brazil's largest e-commerce companies, sought new ways to grow its user base and reach new audiences for its retail app. Their key performance indicator was return on ad spend (ROAS), as they needed to acquire high-quality users who make significant purchases. They partnered with vendor Digital Turbine to address this challenge.

Digital Turbine implemented its On-Device UA solutions, including Dynamic Installs and App Select, on leading carrier and OEM devices across Latin America. This strategy drove over 10 million dynamic installs in 2022 with a 16% conversion rate. Most significantly, Digital Turbine's solution helped Magazine Luiza not only hit its D30 ROAS goal but also achieve a 2.2X increase in ROAS over a 60-day period.

Magazine Luiza