Case Study: LoopMe achieves 160% year-over-year growth with Digital Turbine's DT Exchange

LoopMe achieves 160% YoY growth with Digital Turbine

LoopMe, a leading outcomes-based advertising platform, faced the challenge of finding measurable mobile ad inventory with high viewability for its global brand campaigns. They partnered with vendor Digital Turbine to leverage its DT Exchange and the quality inventory made available through its support of the Open Measurement SDK (OMSDK).

Digital Turbine's solution provided a direct connection to high-quality OMSDK traffic. This implementation drove tremendous success for LoopMe, resulting in a 160% year-over-year growth on OMSDK traffic and a 300% increase in rewarded video format. Furthermore, LoopMe achieved an average viewability performance of 97% on campaigns run through Digital Turbine's exchange.

LoopMe