Case Study: LIVE Score increases eCPMs by 50% with Digital Turbine’s DT Exchange

LIVE Score increases eCPMs by 50% with Digital Turbine

LIVE Score, a leading all-in-one sports app in Korea with over 10 million downloads, was facing plateauing eCPMs from its existing monetization partners. Seeking to unlock new revenue streams without compromising its seamless user experience, the company turned to Digital Turbine and implemented its DT Exchange product.

Digital Turbine's solution involved a swift integration of DT Exchange across both Android and iOS, providing LIVE Score with diverse premium demand sources and granular performance insights. Through tailored bidding strategies and the introduction of new high-quality ad formats, Digital Turbine helped LIVE Score increase its eCPMs by over 50%, achieve a 9% total ad revenue growth over 18 months, and lay a foundation for future international expansion.

LIVE Score