Case Study: KFC boosts brand awareness and drive-to-store action with Digital Turbine

KFC drives 92% action with Digital Turbine

KFC Philippines faced the challenge of launching a standout festive Christmas campaign to raise awareness and drive consumer action for its holiday bucket meal during a peak advertising season. To elevate engagement, they partnered with vendor Digital Turbine for a mobile gamified campaign.

The solution from Digital Turbine was a mobile gaming campaign featuring an Instant Play HD video followed by interactive post-video games like "Catch the Chicken". This campaign delivered strong results, including an 11% engagement rate, a 79% purchase intent rate, and a remarkable 92% of users taking action, with many visiting stores or ordering delivery.

KFC