Case Study: Kenvue Stayfree boosts menstrual hygiene awareness with Digital Turbine

Kenvue Stayfree drives 87% video completion with Digital Turbine

Kenvue Stayfree, a brand dedicated to advancing menstrual hygiene in India, faced the challenge of educating adolescent girls and their mothers in a fragmented media landscape with cultural stigmas. Their goal was to raise awareness and empower this audience to make informed fem-care decisions. To overcome these barriers, they partnered with vendor Digital Turbine.

Digital Turbine implemented a gamified video campaign localized in region-specific languages. This solution used interactive storytelling and a post-video gamified experience to engage users and reinforce key educational messages. The campaign achieved impressive results, including a 20% engagement rate, an 87% video completion rate, and a +27 bps lift in ad recall, successfully sparking a meaningful social movement.