Case Study: InnoGames achieves 3.2 million dynamic installs with Digital Turbine

Innogames drives 3.2 million dynamic installs with Digital Turbine

Innogames, a leading German mobile game developer, sought to scale its user acquisition campaigns and increase customer lifetime value in the competitive U.S. market. To address this, they partnered with vendor Digital Turbine and utilized its Dynamic Installs solution through the DT Growth platform.

Digital Turbine's solution enabled direct-to-device installations of Innogames' apps on targeted high-end Android devices in the U.S. This strategy delivered highly engaged users who trusted the pre-installed apps. The results were significant: Innogames achieved 3.2 million Dynamic Installs, saw user lifetime value increase by up to 40%, and reported a 114% ROI. These successes led Innogames to increase its ad spend on the platform by 10 times.

Innogames