Case Study: Hungry Studio achieves an 8% ARPDAU increase with Digital Turbine DT Exchange

Hungry Studio boosts ARPDAU 8% in 30 days with Digital Turbine

Hungry Studio, a leading casual game developer based in Hong Kong, faced the challenge of outperforming competitors in the crowded puzzle game genre where in-app advertising is crucial. They needed a trustworthy monetization partner to ensure a clean user ad experience while driving global revenue growth for their hit game, Block Blast!. They partnered with Digital Turbine for its DT Exchange solution.

Digital Turbine implemented a strategic mix of user acquisition and monetization, integrating DT Exchange across all ad placements including banners, rewarded video, and interstitials. This solution immediately boosted user engagement and helped Block Blast! achieve top app store rankings. The measurable results included an up to 8% increase in ARPDAU within one month, with a balanced global demand mix of brand and performance advertising.

Hungry Studio