Case Study: Funvent Studios achieves 30% lower eCPI and 115% of ROAS goals with Digital Turbine and Xiaomi’s ROAS Bidding Model

Funvent Studios exceeds ROAS goals by 115% with Digital Turbine

Funvent Studios, a mobile game developer, sought to accelerate growth for its portfolio of casual puzzle games and move beyond traditional user acquisition networks. They partnered with vendor Digital Turbine to test its full suite of UA products, aiming to access innovative and high-quality sources of new users, particularly on Xiaomi devices.

Digital Turbine implemented its exclusive integration with Xiaomi, providing Funvent Studios with native on-device ad placements. With hands-on support from the Digital Turbine account team, the strategy was quickly launched and optimized. The results included a 30% lower eCPI, a D7 ROAS of 27% which exceeded targets by 115%, and over 3.6 million installs for their top title, establishing a powerful new growth channel.

Funvent Studios