Case Study: Funvent achieves 12 million new app installs with Digital Turbine Dynamic Installs

Funvent drives 12 million new installs with Digital Turbine

The customer, Funvent, a popular food and beverage app developer, faced the challenge of scaling new user acquisition cost-effectively. With rising costs on traditional channels like Facebook and Google, their goal was to reach millions of potential users during key moments, such as searching for a restaurant, while keeping cost per acquisition (CPA) below $2. They partnered with vendor Digital Turbine to address this.

Digital Turbine implemented its Dynamic Installs and Ignite Notifications ad units, primarily targeting mid-tier Android devices. This solution drove over 12 million new app installs for Funvent over a two-year period. The campaign achieved a 35%+ conversion rate and a 23% lower cost-per-install, successfully meeting the client's key performance indicators for return on investment and cost per acquisition.

Funvent