Case Study: Top 5 Global Audiobook Company achieves 20x user registrations and 10x trial conversion with Digital Turbine

Digital Turbine used exclusive user data and programmatic media buying to outperform traditional ad results by 10x

Digital Turbine worked with a top‑5 global audiobook app that wanted to grow its international user base and drive subscription sign‑ups for new product releases. The challenge was to identify high‑intent audiences and scale acquisition efficiently across diverse markets.

Using exclusive first‑party user data and programmatic media buying, Digital Turbine built targeted global segments of users with similar subscription behaviors and interests, placed ads on high‑performing exchange inventory, and continuously optimized creative and spend based on CTRs and trial sign‑ups. Within 30 days registrations rose 20x versus the prior month, and trial conversion performance was about 10x better than competing advertising methods.