Case Study: Beko achieves 98% video completion rate with Digital Turbine’s DT Creative Lab

Beko drives 98% video completion with Digital Turbine

Beko, a leading European home appliance brand, faced the challenge of engaging new users in the Romanian market to promote its eco-friendly products. Their goal was to increase product awareness and engagement with target audiences like housewives and professionals within the mobile gaming ecosystem. To meet this challenge, they partnered with vendor Digital Turbine.

Digital Turbine's Creative Lab team developed a unique gamified ad solution featuring a virtual showroom. This included a promotional video followed by a premium Dynamic End Card that allowed users to interact with products. The solution delivered exceptional results, including a 98% video completion rate, an extra 10 seconds of user interaction, and over 52,000 total Dynamic End Card engagements, significantly increasing user engagement for Beko.

Beko