Case Study: Banco Azteca grows app installs by 1.8 million with Digital Turbine

Banco Azteca gains 1.8 million app installs with Digital Turbine

Banco Azteca, one of Mexico's largest banks, faced the challenge of transitioning its clients from preferring in-person branch visits to using its digital banking app, especially to attract a new generation of tech-savvy users. To grow app enrollments with high-quality users, the bank partnered with vendor Digital Turbine.

Digital Turbine implemented a Dynamic Install campaign to preload the Banco Azteca application on mobile devices across Mexico. This solution drove 1.8 million new app installs with a 32% open rate and a 15% lower eCPI. These results helped Banco Azteca become the top finance app in Mexico and led to an expanded budget with Digital Turbine for continued growth.

Banco Azteca