Case Study: DeNA achieves higher user LTV and revenue with Digital Turbine

Advertising with Appia Sees Higher User LTV

DeNA is a global Internet company best known for social games and mobile services. As it sought to grow installs and revenue, DeNA’s performance marketing team — led by Teresa Lu — tested multiple advertising networks to find partners that could deliver high-value users and strong post-install engagement.

DeNA selected Digital Turbine after tests showed consistently higher user lifetime value and reliable post-install events. Digital Turbine’s performance-focused model, proactive customer support, and optimization collaboration helped drive measurable user acquisition results and more revenue by paying for performance rather than impressions.

DeNA

Teresa Lu

Performance Marketing Manager for User Acquisition