Case Study: Top 5 US Music Company achieves 200% of engagement goal (20x engaged users, <$1 cost) with Digital Turbine

A top 5 US music app achieved 200% of goal through Digital Turbine's programmatic media buying

Digital Turbine partnered with a top‑5 US music app that was successfully acquiring installs but failing to generate engaged users who registered, returned for multiple long sessions, or produced ad impressions and in‑app purchases. The client’s goal was to increase the engagement/install rate tenfold versus the previous year, with engagement defined as registration plus at least three sessions of an hour or more within 14 days.

Digital Turbine built proprietary algorithms and unique look‑alike segments using its exclusive preload database (device and connection type, vertical engagement, day‑parting, carrier) and optimized creatives and exchange placements, then refined targeting with post‑install signals. The campaign delivered 20× the expected engaged users—200% of the original goal—bringing over 80,000 engaged US users while keeping cost per engaged user under the $1.00 target.